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I help marketing teams that want to make this world a better place to not make the difference online. To increase their impact! To become better marketers & get the most out of their website.

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Want to learn more about online marketing?

Here I share digital marketing tips and insights on a regular basis!


How to exclude IP addresses in Google Analytics 4

Do you want to keep your Google Analytics 4 data clean and do you want to make sure that the data is painting a realistic picture and isn't skewed? Exclude IP addresses. In this article you'll learn how to do this in just a few steps, and I'll try to explain it as easy as possible. We'll cover this topic in an easy to follow step-by-step approach.
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4 tips for using with Google Analytics 4 in compliance with the GDPR

Privacy is becoming increasingly important. Google Analytics 4 in itself is already a big step in the right direction, but in GA4 it is also important to take a number of measures to comply with the GDPR. In this blog I will help you with this through sharing 4 important tips.
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Setting up the basics of Google Analytics 4 correctly

After creating and implementing a Google Analytics 4 property it's important to change a few settings.
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Implementing Google Analytics 4 through Google Tag Manager

In this short, practical guide, I'll show you how to implement GA4 through Google Tag Manager step by step.
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How to create a Google Analytics 4 property?

From July 1, 2023, your old Universal Analytics property will no longer collect new data. It is therefore important to switch to Google Analytics 4 as soon as possible. In this article I'll guide you through the process of making a new GA4 property, step-by-step.
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